Brand Identity Questionnaire

Thank you so much for taking time to complete this form. Not only will this help aid in bringing together a beautiful and striking visual brand representation but also serve as a building block for the growth and scale of your brand.

Company Name

As it would appear on the company logo

Company Mission Statement

This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.

Product/Services Positioning Statement

This is like your company mission statement, only more specific to your offerings.

Value & Benefit

In simple terms, BENEFITS are what the business realizes and experiences as a result of the changes that were implemented by an effective transformation. On the other hand, VALUE is the benefit the Customer will be able to experience, and what they are willing to pay for. This is the important distinction.

Benefit of Your Product/Service

Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience.

Value Proposition

How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services.

Is there a symbol or object that you would specifically like to explore to represent your brand?

Is there a color you absolutely must have represented in the brand?

If it is a unique or specific color please include a link to a photo or color swatch of this/these color(s).

Name a Few of Your Competitors

Identify, if possible, both local and national competitors

Who is your dream/ideal client?

Identify their key demographics.